Thomas H. Davenport
Published by Harvard Business Review Press
What is Big Data? This book explains what Big data is and how it is different from conventional data, and why it is important for business.
In understandable terms, Davenport describes Big Data as unstructured data that flows continuously. Technology and the internet provide this type of data, for businesses to process and analyse, often on the run.
The book goes on to explain how to start and develop a strategy to get on board, and integrate it into the business. This needs to be more practical than it is.
A worthwhile read and one for those who want to understand more about big data, but not for those wanting a book that will allow them to develop an action plan.
Thanks to Netgalley & Harvard Business Review Press for my copy. This review can also be found on my blog, Books-Reviewed.
Heath Henwood consults and speaks on Leadership, Strategic Planning and Management techniques. He has a Masters in Leadership, and is a Doctorial Candidate focusing on Leadership Development Strategies. He has extensive experience in private business and serves on several boards.