The Complete Marketer
BY Malcom McDonalds and Mike Meldrum Publisher: KoganPage Subtitled 60 essential concepts for marketing excellence this book provides a broad sweep of marketing concepts and information. Written as a text book it provides information on the concept of marketing; types of marketing; understanding the market and customers; use of social media and digital technologies; and the planning and developing strategy for a marketing program. The information is comprehensive, while still being a readable format for the average small business person. A useful resource on marketing and getting a business strategy right.
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AuthorHeath Henwood consults and speaks on Leadership, Strategic Planning and Management techniques. He has a Masters in Leadership, and is a Doctorial Candidate focusing on Leadership Development Strategies. He has extensive experience in private business and serves on several boards. Archives
January 2020
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