BY Christian MadsbjerMikkel Rasm
The Moment of Clarity is about understanding people, whether customers, employees or anyone around us.
As such is mixes practical advice with theory about society, particularly business around us.
The book has two parts - 'Getting people wrong' and 'Getting people right'. As one can guess the first part is about what businesses and managers are doing wrong,
while the second part gives us the concept of sensemaking. That is using a mix of participant observation, qualitative data gathering and holistic analysis to arrive at new insights about what really matters to customers.
The underlying theme of the book is about getting a true understanding of your customers that comes from understanding human behaviour.
Not the easiest of reads, and there are better books on the topic in the marketplace.
Heath Henwood consults and speaks on Leadership, Strategic Planning and Management techniques. He has a Masters in Leadership, and is a Doctorial Candidate focusing on Leadership Development Strategies. He has extensive experience in private business and serves on several boards.