The Secret to Hot Startups, Smart Investing, Savvy Marketing, and Fast Innovation
By Joel Gurin
Publisher: McGraw-Hill Professional
Having read several books (none any good) on big data, I was hesitant when this one arrived. I must admit I was surprised, and I actually learnt something reading the book – always a good thing!
There is a surplus of data available to business from their own collection methods. Open data is the governmental data that is available to all, generally free of charge. Most governments have established web pages to access this data source to improve their business prospects.
While this is an American book, I was surprised that the Australian government had a similar database available. (www.data.gov.au).
As more data becomes available each day, this book becomes an important tool for business to access data to improve their business plans, target marketing strategies, and having access to the latest trends as they emerge.
Open data is public, transparent and serves a purpose that anyone can access.
Heath Henwood consults and speaks on Leadership, Strategic Planning and Management techniques. He has a Masters in Leadership, and is a Doctorial Candidate focusing on Leadership Development Strategies. He has extensive experience in private business and serves on several boards.