The Power of Visual Storytelling
How to Use Visuals, Videos, and Social Media to Market Your Brand
By Ekaterina Walter, Jessica Gioglio
With the rise of social media, particularly digital media, there is an ever increasing number of books for business on visual marketing.
Walter’s has brought her expertise provide advice on how to effectively use social media, whether it is Pinterest, Facebook, Instagram, or any of the hundreds of other tools.
The Power of Visual Storytelling is a brilliantly useful resource show how to tactically use images. The book includes case studies and statics to highlight points. The colourful pictures and screenshots are perhaps the most useful aspect to the book.
All businesses and organisations that are actively or considering utilising social media should read this book.
Reviewed by Heath Henwood.
Copy received via NetGallery in exchange for an honest review.
Books reviewed by Heath can be found at http://books-reviewed.weebly.com/
Heath Henwood consults and speaks on Leadership, Strategic Planning and Management techniques. He has a Masters in Leadership, and is a Doctorial Candidate focusing on Leadership Development Strategies. He has extensive experience in private business and serves on several boards.