The Complete Marketer
BY Malcom McDonalds and Mike Meldrum
Subtitled 60 essential concepts for marketing excellence this book provides a broad sweep of marketing concepts and information.
Written as a text book it provides information on the concept of marketing; types of marketing; understanding the market and customers; use of social media and digital technologies; and the planning and developing strategy for a marketing program.
The information is comprehensive, while still being a readable format for the average small business person.
A useful resource on marketing and getting a business strategy right.
Heath Henwood consults and speaks on Leadership, Strategic Planning and Management techniques. He has a Masters in Leadership, and is a Doctorial Candidate focusing on Leadership Development Strategies. He has extensive experience in private business and serves on several boards.