YouTube Marketing Power
Author – Jason G Miles
Published by– McGraw Hill
Reviewed by Heath Henwood
Across the globe people are turning to the internet to buy
products and services. One location that has emerged over the past few years is YouTube.
This book, YouTube Marketing Power highlights the benefits of including YouTube in a business marketing strategy, as well as the how to set it up.
YouTube has an enormous reaching power. In 2011 it has a bigger
audience that all three major US television networks combined. There are an average of 140 video news views per persons on earth. It has over 1 billion visitors per month from across the world, the vast majority being outside North America.
Sub-titled: How to use video to find more prospects, launch your
products, and reach a massive audience, this book explores why YouTube is such a big opportunity for businesses, what businesses are doing right and wrong, quick and easy video techniques, and generate sales through YouTube.
Author Jason Miles outlines why businesses are failing to capitalise on YouTube. Generally because of a lack of creative talent; fear of
risk taking; and fear of trying something different. While the book outlines many reasons and strategies to overcome, it general comes down to a fear of the unknown.
The book outlines the benefits of adopting YouTube as a marketing
tool, including increasing web site traffic, referrals, social sharing of
products and services, product demonstrations, and brand building.
The authors outline in detail how to get started, avoiding common
pitfalls, and how to get video put together and edited on a cheap budget. The book has testimonies of small and large businesses that have utilised the video hosting site to market product and create
It is a very practical book that leads you through the how to of
marketing on YouTube, and how to link it to web sites and other social media. Miles outlines how to analysis the data you collect from social media, to ensure your marketing effectiveness.
He has a chapter discussing where and how to advertise, and
capitalising on promotions, as well as advice for charities and
The book is clear, that this is a strategy in a currently increasing field of opportunity. It is not a quick fix, but a strategy to develop.
This is a worthwhile book for businesses of all shapes and sizes
that want to invest in the internet market which is growing rapidly.
Heath Henwood consults and speaks on Leadership, Strategic Planning and Management techniques. He has a Masters in Leadership, and is a Doctorial Candidate focusing on Leadership Development Strategies. He has extensive experience in private business and serves on several boards.