By Brandon Cox
While there are a lot of books available about ministry and a lot about technology, Brandon Cox’s book has a twist, combining the two, in a well written book.
Brandon writes from experience having adopted modern technology to connect with the world and build relationships. He neglects none of the gospel message, but presents utilising the technology people use everyday.
It is written easy enough that you can read it in a single setting, but a second read, in depth reveals just what many churches and leaders are missing out on.
This is a very practical book, contains short chapters examining different aspects of social media, as well as the how to of social media. It allows the church pastor to reconnect with their own flock easier, and to reach further into the community.
I like the depth of thought, insight and theology of mission and leadership, he contains in the book. Particularly I admire the constant call back to relationships, and the call to examine motives behind using social media.
Church leaders will easily be able to bravely step into social media, regardless of where they are at. There is something for all in ministry, in how they approach social media and connect to people in the world.
Rick Warren, well known pastor of Saddleback Church has written the foreword for the book. He encourages leaders to ride the social media wave to spread the Gospel farther and faster than ever before.
Brandon Cox in his book encourages church leaders to utilise the digital world in spreading the endless message of the Gospel. It is easy to read, and will enable even the most reluctant minister to step forward into a brave new world, carrying the message they treasure, to a new generation.
A must read for all pastors and church leaders.
Heath Henwood consults and speaks on Leadership, Strategic Planning and Management techniques. He has a Masters in Leadership, and is a Doctorial Candidate focusing on Leadership Development Strategies. He has extensive experience in private business and serves on several boards.